About Us - NJ Croce Co.
  Loading... Please wait...

Don't be left in the dark!

Subscribe to our newsletter to stay informed about special offers, new products, and other updates!


About Us

About NJ Croce

NJ Croce’s fabulously cute and fetching bendable action figures, key chains and clocks are a great value for the money. Design and details are second to none, they are a must-have on any fan’s shopping list. The Boston Area Toy Collectors Club named NJ Croce Co. as one of the Top-20 toy companies at their Fall 2015 annual meeting, an honor which we are very proud of.

DC Comics, Looney Tunes, Gumby and Star Trek are some of the winning brands we offer! Join the thousands of retailers, world-wide, who are enjoying success with our products.

We sell to the trade only, but consumers can find us easily on Amazon by searching “NJ Croce”.

NJ Croce caters to the retail trade, of all kinds and sizes: If you are just getting started in business, we make it easy to buy; if you are an established national concern, we have the experience and know-how to meet your needs.

Since we keep stock on all items we make, we can ship your order quickly, and we promise that your orders will be processed and packed in a professional manner.

If you are from outside of the U.S., we welcome your business. Several of our licenses are world-wide. Please inquire for details.

We are the good guys and appreciate our customers: Fair and ethical business practices are important to us. We also care for our diverse team of employees by providing a pleasant and fair working environment with employee benefits.

History

Nick Croce, Sr.’s history in the Gift and Collectibles field started in 1953 marketing notable lines such as Hagen-Renaker, Goebel and consulting Disney in establishing their first venture into consumer products. He grew his business into the largest sales organization in the western U.S. covering 13 states with a team of salesmen, managers and five showrooms, which he sold in 1979.

Nick Jr., assisted his father in his various business ventures since his youth, graduated with a BBA from the University of San Diego. After a six month stint working for Goebel in Germany, he co-founded NJ Croce Co. in 1981 importing European brassware for the wholesale trade. In 1983, the business re-invented itself when Nick Sr. signed our first license for Gumby, with Art Clokey, the creator and owner of the famous clay animated character, which enjoyed a huge resurgence in the 1980s.

NJ Croce Co. progressed by acquiring additional licenses such as The Simpsons, Betty Boop, Three Stooges, Dilbert, Garfield, Anheuser-Busch and numerous others. Products which we designed and sourced included Figurines, Key Chains, Bendables, Ceramics and various other categories, all of licensed character properties, marketed to the retail trade in the U.S. and Canada.

In 2012, NJ Croce Co. focused its efforts to position itself as the go-to company for Bendable Action Figures, Bendable Key Chains and 3D Motion Wall Clocks.

Testimonials

“We love NJ Croce! The products and customer service are second to none! My customers love the high quality T-Shirts and the animated clocks are the talk of the town! From product selection, to service, to delivery, NJ Croce and their staff are a delight! Keep up the fantastic work!!”
-Dean, Eras and Icons

“Nick and his team are always supportive and professional. Product line is fun and exciting for gift oriented stores. I love doing business with NJ Croce!”
-Frank, Superbackpack.com

“Great products that are made with quality and are lots of fun with broad appeal. And there’s always a helpful friendly voice on the phone.”
-Paul, Life’s Pleasures LLC

“I have been a memorabilia merchant for over 20 years. NJ Croce was one of my first suppliers of fine collectable’s and giftware. I have had a wonderful relationship with this company and have always received the best customer service and product that a merchant could ask for. I would recommend NJ Croce to anyone looking for a great company to work with.”
-Tammy, Goodies Galore

“We have over 1000 vendors and keeping track of them is never easy. Luckily we don’t have to with Nick and Friends at NJ Croce. Not only are their products great, but they ship out fast and accurately. They answer emails, and stand behind their products 100%. Who Doesn’t love Gumby and Bendables. We would buy them regardless of who sold them because they sell, but we are thrilled to know that such a nice company and group of people are behind it. We have ordered with them for years and will continue to do so. Thanks NJ Croce!”
-Howard, Gamingetc.com

“I have had the extraordinary pleasure of doing business with NJCroce while purchasing uniquely nostalgic quality merchandisethat effortlessly drive sales for my business. I am also very fortunate to have had the honor of personally meeting the individuals that make up this magical company, and am impressed beyond words by the level of customer service they provide. Nowhere else have I ever been made to feel so welcomed and at home. Their spirit and motivation to assist you in growing your business is a blissful reminder that we can all enjoy the journey to making our dreams come true. My sincere appreciation to all of you for your commitment to excellence!!”
-Christine, Odyssey Trading Co.

News & Reviews

NJ Croce Wonder Woman Movie – Wonder Woman Bendable Figure Review
toyhypeusa.com
27 Sep, 2017

NJ Croce Red Sonja 5 1/2″ Bendable Figure Review
toyhypeusa.com
18 Sep, 2017

New BATMAN ’89 Figure is One of Those Wonderful Toys
13thdimension.com
2 Sep, 2017

NJ Croce’s 1989 BATMOBILE Puts Muscle on Your Shelf
13thdimension.com
2 Sep, 2017

NJ Croce 1989 Batmobile With 3″ Batman Bendable Figure Review
toyhypeusa.com
28 Aug, 2017

NJ Croce Justice League New 52 Batman – Bendable 8″ Figure Review
toyhypeusa.com
5 Apr, 2017

Mint in Box: Batman: TAS 13″ Batmobile
thewebsiteofdoom.com
18 Mar, 2017

REVIEW: NJ Croce’s JUSTICE LEAGUE Figures Are a Bold Move
13thdimension.com
9 Mar, 2017

REVIEW: NJ Croce’s EGGHEAD is Eggcellent
13thdimension.com
8 Mar, 2017

Mint in Box: Batman & The Flash 8″ Bendable Figures
thewebsiteofdoom.com
7 Mar, 2017

Mint in Box: 6″ Bendable GUMBY
thewebsiteofdoom.com
25 Feb, 2017

TOY FAIR 2017: STAR TREK Bendables Are Coming From NJ Croce
13thdimension.com
20 Feb, 2017

The Return of the Unexpectedly Bizarre World of GUMBY
13thdimension.com
14 Feb, 2017

EXCLUSIVE FIRST LOOK! Batman v. Superman Triple-Pack
13thdimension.com
10 Jan, 2016

FIRST REVIEW: NEW BATMAN ADVENTURES Bendables Honor Show’s Legacy
13thdimension.com
26 Mar, 2015

FIRST REVIEW: One of the Coolest Batmobiles You’ll Ever Find
13thdimension.com
25 Mar, 2015

FIRST REVIEW: The FLASH and NEW FRONTIER Bendable Set
13thdimension.com
24 Mar, 2015

FIRST REVIEW: NJ Croce’s ARKHAM KNIGHT BATMAN
13thdimension.com
23 Mar, 2015

EXCLUSIVE First Review! BATMAN ’66 Bendables!
13thdimension.com
13 Jun, 2014

BEHIND THE SCENES: Making the BATMAN ’66 Bendables
13thdimension.com
25 Apr, 2014

NJ Croce
mizzreviewlady-mommyreviews.blogspot.com
17 Mar, 2011

Cutie in “I’m A Betty Boop Fan”
the-ogs.com
7 Jul, 2010

La Verne’s Mr. ‘Never Want to Grow Up’ Is the Nick-elodeon of Loveable, Licensed Characters
laverneonline.com
2 Apr, 2010

Gumby maker just around the bend in La Verne
dailybulletin.com
27 Mar, 2010

Licensed Characters From NJ Croce
wholesalecentral.com
1 Jun, 2008