For the Love of Bendables - N.J. Croce Co. Inc.
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For the Love of Bendables

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I love bendables. This love of bendables began one Summer day in 1983 when my father, Nick Croce Sr., founder of NJ Croce Co., told me at the kitchen table, “Nicky, we are going to make Gumby products!” I had no idea of the accuracy of my father’s prophetic foresight. The next thing you know, Gumby made his big ’80s comeback and we were in the business of selling bendables. They never stopped selling and we never looked back.

NJ Croce Company continues to produce a winning line of licensed cartoon character bendables. Today, we carry the licenses for many different properties including DC Comics heroes and villains, Betty Boop™, Popeye®, Mr. Bill™, Mr. Bean™, The Simpsons™, Felix the Cat®, and of course, Gumby® and his pony pal Pokey™ too.

At the New York Toy Fair, NJ Croce is proud to announce our new line of bendables based on the Batman™ Classic TV Series. We have expertly portrayed the following characters into bendables: Batman, Robin, The Joker, Catwoman and The Penguin.

My team and I strive for absolute perfection in how we sculpt and produce our bendables. This new line is no exception.

Not to be outdone by our bendables, NJ Croce has made quite a name for itself as the manufacturer of Animated Motion Wall Clocks, all of licensed characters. Displayed in our booth, you will see clocks of Felix the Cat, Batman, Superman™ and sweet Betty Boop, all in full swinging motion. We are also thrilled to debut our new line of MARVEL pendulum clocks in such characters as Spider‑Man, The Punisher, Guardians of the Galaxy and more.

I can't say exactly what will come next, but I love the bendables I make today as well as the ones I will be making tomorrow.